The self-service market

The self-service market: how companies are scaling AI and self-service devices

The self-service device market continues to develop rapidly. While companies previously tested self-service technologies in selected locations, major brands are now moving toward large-scale implementation. The focus is on AI kiosks, computer vision, smart shelves, order automation and services that operate 24/7.

These technologies help businesses speed up service, reduce errors, improve the customer experience and optimize internal processes.

Carrefour implements AI in retail

Carrefour is expanding the use of computer vision and smart shelves in its stores. Cameras and analytical systems help monitor products and customer behavior, as well as analyze processes inside the retail space.

The system helps to:

• track errors at self-checkout;
• provide recommendations;
• reduce the risk of theft;
• improve control over product display and availability.

For retail, this is an important step: self-service technologies are becoming not only a way to speed up purchases, but also a tool for managing store operations.

McDonald’s strengthens kiosks with AI

McDonald’s is also developing AI-powered self-service kiosks. The chain is connecting restaurants to cloud infrastructure and implementing artificial intelligence to analyze orders.

These solutions help to:

• compare the order contents with what is being prepared in the kitchen;
• detect missing or extra items;
• speed up customer service;
• reduce the workload on staff.

AI in self-service kiosks makes the ordering process more accurate and predictable. This is especially important for chains with high customer traffic.

CU launches AI kiosks in the beauty segment

Self-service is actively growing not only in retail and fast food. For example, CU is launching AI kiosks in the beauty segment. These devices select makeup shades based on skin analysis.

The functionality includes:

• interactive product selection;
• palette matching;
• personalized recommendations;
• automation of customer consultation.

This is a good example of how self-service devices can work not just as terminals, but as digital consultants for customers.

KeyMe scales kiosks for key duplication

KeyMe has installed around 8,000 kiosks for making duplicate keys. These machines allow users to quickly access the service without contacting a specialist.

Key benefits include:

• 24/7 availability;
• fast service scaling;
• convenience for customers;
• reduced dependence on staff.

This example shows that self-service solutions are in demand not only in retail, but also in everyday service industries.

Why businesses choose self-service devices

Modern businesses are increasingly implementing self-service technologies because they solve several tasks at once:

• reduce errors and losses;
• speed up service;
• increase service availability;
• improve the user experience;
• help scale processes.

The main market trend is the shift from testing to full implementation. Companies no longer see self-service kiosks as an experiment. Today, they are becoming part of the business operating system.

Self-service as a growth tool

AI kiosks, smart shelves, self-service terminals and automated services are becoming an important part of the customer journey. They help companies work faster, more accurately and more conveniently for users.

Mastersky Group follows the development of the self-service market and creates solutions that help businesses automate processes, improve service and scale their operations.